Twist n’ Flex is a totally unbreakable ruler! Twist it, bend it, time and time again, and it still works. Great fun as well as great measuring. Ideal to carry around in backpack or even slipped into a binder. Made with no phtalates. Comes in assorted colors. Measures inces on one side, centimeters on the other. For over 60 years Maped has been creating innovative, high-quality products and renewing the often traditional school and office accessories markets with an assortment of ergonomic and eye-catching products tailored to the needs of the consumer. Maped is an expert in providing attractive school products made for easy learning to over 125 countries all over the world!